01
The Best End User
An appraisal decision is also a placement decision — a buyer, channel, or lot that turns the vehicle fastest at a defensible margin. A framework for deciding where a car belongs before you set a number.
Speaking
Stage time should change Monday.
Talks for dealer groups, OEMs, and industry events — built from the floor, not from slides. Each topic below ends with something a GM can run the week after.
02
Trust Is Infrastructure
Review velocity, phone experience, and VDP quality are not marketing line items — they are the acquisition pipeline. What changes when a store treats trust as something it builds, not something it buys.
03
Appraisals Are a Contact Sport
Look-to-book is a lagging indicator. Stores that win consumer acquisition treat walk-ins, service-drive visits, and phone calls as appraisal opportunities, not transactions waiting to happen.
04
The Answer Layer
AI answer engines are already recommending — or skipping — dealerships before a shopper ever lands on a website. What dealers need to understand about being cited, not just ranked.
Book a talk
Write with the event, audience, and date — I read everything and reply within a few days.